The IMM Graduate School of Marketing (IMM GSM) is recognised as the centre of excellence in southern Africa for marketing education and learning, with a fine history of over 60 years of assessing, delivering and conferring certificate, diploma, degree and postgraduate marketing programmes and qualifications, which have been registered by the South African Qualifications Authority (SAQA).
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The marketing function is critical to the success of any business. In fact one could argue that it is the most critical. The financial success of an organisation often depends on its inherent marketing ability - even more reason to implement skilled and strategic marketing processes within a company.

But, as Bill Gates, founder of Microsoft, said: "It all starts with the right hire."
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